Friday, June 18, 2010

Increase Targeted Traffic to your Website: Forum Posting

Case Study:  I have a good friend, that owns a Concierge Service.  He has a website and has set up his social networking sites (Twitter, Facebook) to reflect his company name and brand.  What's extra special about my friend is that he really KNOWS and understands his target market.  Because he was in the unique position to have been a professional driver for his nitch.

He has identified their
  • Gender
  • Professions and Titles
  • Income
  • Passions, Worries and Frustrations
  • Spending Habits: what they buy, eat, drink, what magazines and newspapers they read
He seeks out his target market on Twitter and Facebook and sends them great information and articles that interest them and solves their problems, and drives business to Concierge Service.  In other words - he finds these articles, and then 'shares' or 'posts' to his facebook and twitter pages and uses the information to help his target market -- almost similar to looking at all the daily newspapers and clipping out articles that is of interest to his target market, and disgarding the articles they would not like.  A great service to his clients, personally, I appreciate his articles on upcoming technology and how it relates to my business, and when I need concierge services, he is who I call.

Awesome, but there is a missed opportunity here.  Why not post intelligent answers/responses/comments on the Articles themselves.  The technique is called forum posting, and it is a method to increase targeted traffic to your own website.

This example also works for Authors, for example, I have a book, 6 Simple Steps to Avoid Foreclosure (available on  When my target market is fearful of foreclosure, they usually go to a search engine like Google for a search related to foreclosure.  They end up a forum posting where someone else has asked the question, or they post the question, "how can I save my home from foreclosure", or a similar question.  And they will find my intelligent response, which will also include my Name and website information.

K. Patrice Williams JD
Author- 6 Simple Steps to Avoid Foreclosure
Or Available in Paperback on

Targeted traffic that has a concern about foreclosure is now driven to my website.

To take it a step further, you can create seperate, unique's ( which is a shortend, identifyable url to your website, for each post.  Keep every post url in a spreadsheet with its associated so that you can track what articles drove what traffic, which gives you more detailed information about your customer.

Saturday, June 5, 2010

Using Facebook for Business - Part 1

This week my 65 year old mother joined Facebook.  Within 12 hours she connected with 35 friends and family members.  No figure, according to, Facebook users have grown to over 100 Million in the Unites States alone.  What does this mean for us business owners...... if our target market is on facebook...we need to be on facebook as well.

Okay....lets start with the basics. 

1.  If you haven't already, create a regular facebook account (
2.  Fill out your profile page, include your what schools and colleges you attended, what years you graduated, where your will help your friends, family and business associates find you
3.  Find your friends, family, current and past business associates (  As you can see from the picture has built in features that will make this easy.  This can be done a number of ways...if you can import your contacts from a number of email accounts including Outlook, Google, Hotmail and Yahoo. You can also upload a contact file or sync facebook with your phonebook.

You are welcome to connect with me on Facebook....lets see if you can find my fan page.... in the search button, in the search box type:  K. Patrice Williams JD.  See you there.