He has identified their
- Professions and Titles
- Passions, Worries and Frustrations
- Spending Habits: what they buy, eat, drink, what magazines and newspapers they read
Awesome, but there is a missed opportunity here. Why not post intelligent answers/responses/comments on the Articles themselves. The technique is called forum posting, and it is a method to increase targeted traffic to your own website.
This example also works for Authors, for example, I have a book, 6 Simple Steps to Avoid Foreclosure (available on Amazon.com). When my target market is fearful of foreclosure, they usually go to a search engine like Google for a search related to foreclosure. They end up a forum posting where someone else has asked the question, or they post the question, "how can I save my home from foreclosure", or a similar question. And they will find my intelligent response, which will also include my Name and website information.
K. Patrice Williams JD
Author- 6 Simple Steps to Avoid Foreclosure
Or Available in Paperback on Amazon.com
Targeted traffic that has a concern about foreclosure is now driven to my website.
To take it a step further, you can create seperate, unique bit.ly's (http://www.bit.ly.com/) which is a shortend, identifyable url to your website, for each post. Keep every post url in a spreadsheet with its associated bit.ly so that you can track what articles drove what traffic, which gives you more detailed information about your customer.